13 – 16 September – « Bpifrance Excellence » project : 17 small and medium-sized enterprises make headway in the Singapore market
Bpifrance and Business France collaborated once again to support expanding small and medium-sized enterprises by organising an innovative support programme for 17 companies representative of French excellence in industrial equipment and major infrastructure (ports, airports, building and public works) sectors.
This programme, launched at the beginning of 2015 and which continues throughout the year, aims to maximise the opportunities for success for our enterprises in this promising Southeast Asian market.
Fundamentally different from a simple prospecting exercise, this programme relies on several innovative elements to build an approach of optimisation/acceleration to the advantage of the companies :
• Optimisation of the chances of success by a rigorous entry selection process
• Acceleration of the export process by the implementation of a customised support programme for 8 months between May and December 2015
• Optimisation of the commercial process and minimisation of the risks thanks to the systematic evaluation of all the clients and partners involved
• Acceleration of the understanding of the issues and the business environment with the setup of a partnership with the Conseillers du Commerce Extérieur de la France (CCEF) and intercultural coaching
In traditional sectors such as equipments and services for the industries and infrastructures, this mission demonstrates that French excellence can be used as an entry strategy into distant markets.
Once sustained in this market, the 17 selected firms will be accompagnied throughout by Bpifrance, Business France and their partners in other Southeast Asian markets (Indonesia, Malaysia, Thailand, Vietnam and Philippines), an emerging zone which for more than 30 years has presented an average growth of +5% per annum and major opportunities for our companies.
On the occasion, Muriel Pénicaud, CEO of Business France and Ambassador for International Investments, was in Singapore to promote French exporting enterprises as well as the attractivity of French territory for overseas investors.