“Audience development”: first Malraux seminar in Singapore
Jointly organised by Singapore’s National Heritage Board, France’s Ministry of Culture and Communications and Institut français Singapore, this one-day seminar brings together French and Singapore culture and heritage professionals in dialogue and is a platform for the sharing and exchange of ideas, expertises and experiences amongst museum and heritage professionals. The theme of the seminar, “Audience development in culture and the arts”, focuses on policies and strategies to develop and engage audiences in the arts and cultural sector.
This seminar series which started in 1994, has been held in Taiwan, South Korea, USA etc. It is named after André Malraux, former French Minister for Cultural Affairs, who was also a well-known novelist and art–theorist.
Mr Guillaume Boudy, Permanent secretary, France’s Ministry of Culture and Communications, is to deliver keynote speech together with Mr Liew Choon Boon, Senior Director (Industry and Arts), Ministry of Information, Communications and the Arts, Singapore
Mr Michael Koh, CEO/National Heritage Board, HE Olivier Caron, Ambassador of France to Singapore and Prof. Tommy Koh, Honorary Chairman of National Heritage Board and Distinguish Fellow, NHB Academy, will be opening the session.
Speakers include :
Mr Damien Cazé, Delegate Chief Executive, universcience
Ms Catherine Guillou, Director, Audience policy and Artistic Education, Le Louvre
Mr Vincent Poussou, Director of Digital Media and Audiences, Réunion des musées nationaux-Grand Palais.
Ms Jacqueline Eidelman, Head of the department of Audience Policy, Directorate general for Heritage, Ministry of Culture and Communications, France
Mr Alvin Tan, Director, Heritage Institutions
Ms Victoria Loy, Programme Manager (Arts) of STAR (Singapore Teachers’ Academy for the Arts)
Mr Khairuddin Hori, Senior Curator, Singapore Art Museum
Ms Karen Chin , Assistant Director, Asian Civilisations Museum
Ms Katharyn Peh, Manager, National Museum of Singapore
Mr Shaun Wong, Marketing and Social Media
Ms Cherry Thian, Manager, Education, Asian Civilisations Museum
Mr Jason Chan, Asst Director, Festivals and Precinct Development
Ms Stella Wee, Manager, Heritage Business Development
The seminar, with simulteanous translations from French to English, is free of charge upon registration and open to the public.
Malraux Seminar 2012
Date: Tuesday 20 March 2012, from 9am to 5.30pm
Venue: Ngee Ann Auditorium, Asian Civilisations Museum