Deezer partners Singaporean mobile operator M1
Mid-December, French music streaming service Deezer has partnered with the Singaporean mobile operator Mobile One (M1). The 2.11 million customers of M1 can now purchase Deezer’s Premium+ service (advertisement-free, unlimited music in enhanced sound quality in both online and offline mode) with a discount of 40% for a maximum period of six month.
Deezer allows fans to enjoy music unconstrained by any of the barriers of the past, providing unlimited access to a catalogue of 30 million tracks, instantly available on any device - PC, laptop, tablet, smartphone, wireless home speakers, in-car audio, smart TVs and Xbox. Deezer’s mantra is music discovery, helping fans rediscover the joy of finding and sharing fantastic new music through specially selected editorial recommendations for every single market in which it is present.
M1 is the third Singaporean mobile operator in Singapore, behind StarHub and the undisputed leader SingTel. The operator targets teenagers and young adults, seduced by low-cost offers. The partnership signed with Deezer will definitely allow M1 to strengthen its market share within this population.
This collaboration highlights the numerous opportunities in Singapore for French companies in the new media industry.