Fourth edition of the France Singapore Innovation Days - FSID 2013
Opening address by the French Ambassador to Singapore, Mr. Benjamin Dubertret :
I am happy to invite you to the fourth edition of the France Singapore Innovation Days, dedicated to digital media, entertainment and gaming.
I am particularly glad of this event, which promotes new ways for digital entertainment, where companies strive to create new experiences for their clients. Singapore’s wish to become a hub for content creation is promising, daring, and creates new opportunities for French companies to be familiar with Asian markets and cultures. This initiative furthers one of the official French priorities: having a better digital communicating world.
I believe the significant role of video games must be highlighted. Indeed video games represent the largest cultural industry both in France and in the world. France has produced video games for the past 40 years and it has now over 250 companies working in this industry. The role of French regions was particularly significant in strengthening this sector. Notably, I would like to enhance the work of Lille region, Nord France Invest, its clusters and delegation.
Today, the support of companies such as Ubisoft, Gameloft and Ankama, which have invested in Singapore, demonstrates the potential of a collaboration between French and Singaporean players. I would like to thank the Media Development Authority and Games Solution Centre for their support.
Apart from the video games industry, plenty of challenges arise as the world becomes fully digital.
In the age of data mining, cloud computing, augmented reality and the unprecedented success of video games blockbusters, brands must assume a digital identity and understand how leveraging the potential of their e-clients. Business models are now driven by various service providers: telecoms, broadcasters, internet companies. All of these actors have one common goal: monetizing content and services. Being aware of these challenges, sharing experiences across continents appears to be a way for more innovative solutions, coproduction, development of new technologies, and new kinds of marketing practices. Joint investment is another way to express the cooperation between French and Singaporean firms.
I am convinced that French attendees including over 20 SMEs, digital clusters, MNCs, and also ESSEC Business School – a key academic player with campuses in France and Singapore – will provide estimable knowledge and experience.
Finally, I would like to thank the following organizations for their support: Singapore Economic Development Board, Infocomm Development Authority of Singapore, Infocomm Investments, Singapore infocomm Technology Federation and the Singapore Venture Capital & Private Equity Association. They have been supportive and have participated to the four editions of the FSID. It is highly appreciated and I look forward to strengthening this close relationships.
I wish you a productive and pleasant time at FSID 2013.
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