Prime Minister Manuel Valls launched the new worldwide "Creative France" campaign in 10 countries, including Singapore


Prime Minister Manuel Valls has launched, on October 5, an international communication campaign titled Creative France at Miraikan museum in Tokyo, Japan. Designed to promote France’s economic dynamism and creativity, the campaign will target 10 priority countries, which includes Singapore, for 18 months.

The four key-words of this campaign are "boldness, creativity, resourcefulness and innovation." "This is an optimistic campaign to promote France and showcase its dynamism, develop its talents, its businesses, its start-ups, its engineers, its inventors," declared the Prime Minister.

More than just a communication campaign, Creative France hopes to be branded as the image of France. It is about shaking up preconceptions, enhancing its economic image through facts and results, and demonstrating that our country is truly modern, creative, decisively open to the world and is an attractive destination for anyone wanting to expand their activities in Europe.

In Singapore, the Creative France campaign will be launched very soon, both in strategic parts of the city and on the web. Further information will be published as soon as it is available.

For more information, visit the official website of the campaign (available in French, English and Japanese).


Dernière modification : 26/10/2015

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